SES News Releases

SES Toronto 2012 Offers PPC Advertising Professionals Accelerated Learning Program

04/30/2012 - Leading Global Search and Social Media Marketing Event Features Learning Strategies for Experienced and Hands-on Online Marketing Professionals TORONTO, Apr 30, 2012 -- SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. "As the level of expertise in the industry has accelerated, so has the programming," said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. "While we've included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track," Goodman added.

SES San Francisco 2012: Registration Now Open

04/25/2012 - Google Digital Marketing Evangelist Avinash Kaushik to Deliver Keynote Address Incisive Media announced today that registration is now open for SES San Francisco 2012, taking place August 13-17 at the Moscone West in downtown San Francisco. Marketers who register for SES San Francisco before April 27 will receive a savings of up to $1,257.

Google Digital Marketing Evangelist Avinash Kaushik to Keynote at SES Toronto 2012

03/27/2012 - Registration Now Open for June 11-13 Canadian Social Media and Search Marketing Conference

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Media Coverage

Interview with one of Microsoft’s Facebook Manager, Tina Kelleher

05/15/2012 - Tina Kelleher is a Community & Social Media Manager at Microsoft. The brand page she manages on Facebook continues to get high levels on engagement so I asked her a few questions about her Facebook strategies and Microsoft’s upcoming involvement at SES Toronto in June.

How to Craft a Website that is Both Search and User Friendly

05/07/2012 - How can you build a website that sells and sees customers do what you would like them to do? According to Shari Thurow, a usability expert who has been involved in the world of search since 1995, you must start with information architecture and an understanding of how "keyword scent" and "mental models" drive customers through the sales process.

Google ups the ante with new social analytics features

04/11/2012 - When Avinash Kaushik, Google Inc.'s digital marketing evangelist, announced his company's new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.

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